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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search.

Campaign 111
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Social media analytics & reporting guide

Sprout Social

A social media audit will give you an overview of what’s working with your social media strategy and areas where you can improve. Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business.

Analytics 121
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How To Conduct An In-Depth YouTube Audit

Keyhole.co

If many people watch a movie out of curiosity they developed after watching the teaser or first look poster, it indicates how compelling the promotional campaign is. In Creator Studio , click Overview under the Analytics tab. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns.

YouTube 52
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

SEO Campaign Management. Social Media Campaign Management. PPC Campaign Management. It’s actually pretty insane how many tools they have built into their system for just about anything you need in your online marketing campaign. Campaigns – A campaign is a website you’re analyzing. SEO Research.

SEO 167
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Unlock Content Marketing Success with an Overview of the Waterfall Model

Koka Sexton

The post Unlock Content Marketing Success with an Overview of the Waterfall Model appeared first on Koka Sexton. This is the stage where you decide which pieces of content you will create, when they need to be completed, and who will be responsible for them.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

It’s particularly important to track while running a new campaign. Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. You can also adjust your keyword and campaign targeting to drive more visibility for your ads.

SEO 143
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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Go to Overview. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns.

Metrics 60