Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re social. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210