Campaign Jive Microblogging Retail 
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. Furthermore, ever hear of banner blindness? The blogger, of course, needs to agree to this, though.
Techipedia: Tamar Weinberg
MARCH 24, 2010
Submit content that jives with the recipient. Also, finding influencers is becoming increasingly important in social media campaigns, which is a shift from the early days when the focus was more on customer marketing. If you’re reaching out, keep it short and sweet. Get to know the influencer’s influencers. Be a purple cow.
Expert insights. Personalized for you.
177 
Let's personalize your content