influence Campaign Related Topics 
Adam Cohen
JULY 16, 2010
Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#
Adam Cohen
JULY 12, 2010
They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?
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