Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. but I had trouble with connectivity.
Waxing UnLyrical
NOVEMBER 3, 2010
.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign.
Waxing UnLyrical
APRIL 2, 2016
So while you might see terrific campaigns that look like they were a lot of fun to work on, if we can’t see how they actually tied back to business results they’re a waste of time. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now.
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