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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Storify Review: . For ease, we decide to identify influencers who were also bus riders already.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Using Storify, items such as Lincoln’s silk hat, Louis Armstrong’s trumpet, and even fossilized sloth dung are featured with their corresponding emoji. The effort is a great example of how a timely occasion and emojis offered an engagement opportunity to take fans inside their 19 museums.

Company 60
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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. RebekahRadice : A3 First start listening to your audience before talking…then you will learn how to engage them #pinchat. Tips to Instantly Improve Your Pinterest Marketing Strategy. A1) Tactics.

Strategy 131
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This Week in Social Media – 4/3/2013

Social Media Marketing

Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits. and may very well point to the future of content.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

All you need to do is add a keyword, and it will suggest relevant and engaging topics to match. is a fantastic platform for outlining blogs, illustrating a marketing campaign, or simply breaking through your writer’s block. There are a few blog title generators out there, and I love and use each and every one of them.

Tools 111
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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

We had been collecting the tweets manually, which took forever, so we switched to using Storify to cut the time from one and a half hours per post to less than 20 minutes. Check out your engagement, and change the headline to the winner to get the most traffic and shares from your hard work. Rock the skyscraper technique.

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10 Twitter Tools You’ll Actually Use

Sprout Social

Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. Hosting a Twitter chat is a great way to engage your current followers as well as attract new ones. Then enter that hashtag into Tchat to see conversations going on in real time and engage.

Storify 94