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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Storify Review: . For ease, we decide to identify influencers who were also bus riders already.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Using Storify, items such as Lincoln’s silk hat, Louis Armstrong’s trumpet, and even fossilized sloth dung are featured with their corresponding emoji. The effort is a great example of how a timely occasion and emojis offered an engagement opportunity to take fans inside their 19 museums.

Company 60
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. Identify colors, fonts, and graphic style used in marketing. A1) Tactics.

Strategy 131
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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. 22% can’t find the time to create content.

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10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. If Twitter tools were tangible products, most marketers would probably have a bin full of them covered in dust, sitting in the basement.

Storify 94