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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Storify Review: .

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

I was thrilled to join the fast-paced conversation within the #PinChat community on Twitter where we discussed Pinterest marketing and what it takes to build an effective Pinterest strategy. When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. A1) Tactics.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits. and may very well point to the future of content.

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10 Twitter Tools You’ll Actually Use

Sprout Social

Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. Hosting a Twitter chat is a great way to engage your current followers as well as attract new ones. Then enter that hashtag into Tchat to see conversations going on in real time and engage.

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