Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.
100 
Let's personalize your content