Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100