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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing 132
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. They are metrics geeks.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Email reporting on campaigns. Ad campaign management. for ad campaign management are also available. Content Management System (CMS). Flows / Drip campaigns. Available as part of smart campaigns. customers come from the Salesforce user base. Email tracking. Meeting Scheduler.

Hubspot 110
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. You can provide them with relevant content and incentives to move them closer to a purchase. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 105
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Building a New Kind of Cruise Community

Waxing UnLyrical

So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. Know anyone in the travel space we should be collaborating with? We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media.

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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Collaboration. Commercial online project and content management system for internal use. Can you make time to learn a new system to save time?

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

It isn’t about demographics or profiling or campaigns. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems. Social media is about people and relationships.