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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

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Social Media Outreach for Beginners

Sprout Social

But if you’re trying to distribute a press release or company news, you’d probably want to check the journalists box. Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. This allows you to filter your results by the type of users you want to reach out to.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Effective outreach doesn’t rest on press releases; in fact, only 5% of publishers are interested in receiving them.