BuzzStream Industry Marketing Press Release 
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.
Sprout Social
SEPTEMBER 19, 2016
Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Choose keywords related to your industry. Finding Prospects.
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