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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. BuzzStream. BuzzStream offers nice functionality in this area. So that’s a good group of tools to get you started. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Craft a careful strategy to gain notice from the big fish in your industry. How do they do it?

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Social Media Outreach for Beginners

Sprout Social

Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. Choose keywords related to your industry. The easiest way to start is to find chats in your industry and become a regular participant. LinkedIn Groups are another way to engage before doing outreach.

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An Introduction to Social Media for Business

Sprout Social

Do they Tweet links to industry news? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Curate content from other sites in your industry, share images and other types of media. Do they post quotes on Instagram? Generate Leads.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

The Altimeter Group Converged Media Model. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

I targeted a very relevant group of followers on Twitter and sent a personalized DM. SocialQuants lets you specify the keywords that are relevant to your brand/industry and then searches Twitter based on those words for the most relevant accounts for you to connect with. Use automated Twitter DM’s strategically.

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