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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.

Analysis 106
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Imagine a campaign that delivered content across your browser, television, and Google Glass. Doug Kessler.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 40
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. Marketing Research Chart: Does your organization have an inbound strategy? ” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Which is WPO.

SEO 192
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101 Marketing Tools and Technology Tips for 2017

Razor Social

You can monitor your performance across Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, track important SEO metrics, and understand what type of content drives the most engagement. It’s awesome on both desktop and mobile. Set Up Google Search Console. Use Google Tag Manager. Track Mobile Visitors.

Tools 40