On Weirdoes, The Long Tail, Seth Godin And You
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OCTOBER 11, 2011
The overlapping influence of these two trends makes it easy to see that a foundational principle at the core of our culture has just disappeared. When we once counted on the masses to buy our products, the future is about the many unique individuals that we all are. More choice, less mass. Boom, it's gone." The message?
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