Josh S Peters
JANUARY 13, 2010
It’s something that we all want when dealing with any kind of internet marketing, more people buying our stuff, signing up for the site, etc. Check out Google Website Optimizer SEO – Make sure all of your SEO basics are taken care of so that when Google checks everything you get a good quality score on the site side of things.
Josh S Peters
FEBRUARY 5, 2013
Use Google and look for research done by others about your target demographic. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.
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Josh S Peters
NOVEMBER 3, 2009
PPC ads are often based on search terms (keywords) you bid on, as in the case of the ones we see on Google everyday. My second objection is that just because you mention let say bird feeders that doesn't mean you're looking to buy one. If I was looking to buy one, then I guess it would be alright. What do you think?
Josh S Peters
JANUARY 9, 2013
You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. They aim to inform with the hope to make sales.
Josh S Peters
NOVEMBER 4, 2009
If people are looking for it on Google, chances are they’re also talking about it on Twitter. What you want to do is take your keywords, do some searches, and then get the RSS feed of that search sent to your Google Reader or feed reader of your choice.
Josh S Peters
NOVEMBER 30, 2009
When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you. Tell them and show them how it solves their problem and have a link to buy in your call to action.
Josh S Peters
NOVEMBER 23, 2009
Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. What ever level of awareness you’re trying to achieve social media is a powerful tool for that.
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