Josh S Peters

DECEMBER 4, 2009

This can take the form of a discount card, some kind of point system, to keeping a list of your best customers and having an event in their honor. Creating, marketing, and following through with this event or program is the point in this campaign. Find out what makes them tick and want to buy from you. from your loyal customers.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

JANUARY 20, 2010

If you refer two people who sign up I’ll buy your way into the Chris Brogan / Mitch Joel event that will be happening here in SLC later this year. If you refer three people who sign up I’ll give you a free pass to any one of my other training events (including the ones coming up in Feb).

Training 100

Training Social Media Lijit Class 100

Josh S Peters

FEBRUARY 5, 2013

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

AUGUST 20, 2009

How you can create new methods to insert customers into your sales funnel or assist current and potential customers in the buying cycle? Does it conjure up images of mobilizing people to do something or partake in a particular event? How about helping out someone in need? Social media is all of these, and more.

Social Media 100

Social Media Lijit eBook Widget 100

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. Marketing this event or program is the point in this campaign.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you.

ROI 161

ROI Social Media Metrics Loyalty 161