Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Yes, there are different reasons for different companies to adopt different technologies at different times. Im Jay Baer.

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Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. Thanks to my friend (and startup mentoring legend) Francine Hardaway for turning me on to Flowtown – she’s an advisor to the company. Im Jay Baer.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Yvonne - Interesting point about the expense of social media compared to other digital or traditional marketing tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 1, 2010

I worked for so many tech startups that didn’t give me the leeway or ramp to test tactics, A/B email runs, etc. Social Media expert Jay Baer just wrote a great post about organisations’ fear of failure when testing tactics. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 15, 2010

Being only a two week old startup, the only stories we have to harvest are stories about the process of starting up and launching. For those who don’t buy this, take a look at this empirical experiment: [link] But there’s a second flow: stories inspire involvement and advocacy, enabling community to coalesce. Im Jay Baer.

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