article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Yes, there are different reasons for different companies to adopt different technologies at different times.

article thumbnail

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. Thanks to my friend (and startup mentoring legend) Francine Hardaway for turning me on to Flowtown – she’s an advisor to the company.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

article thumbnail

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Rapportive is a social CRM, giving you important information about the person who is emailing you. Free trial, then you buy it.

Products 236
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Jason Baer Yvonne - Interesting point about the expense of social media compared to other digital or traditional marketing tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

article thumbnail

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

I worked for so many tech startups that didn’t give me the leeway or ramp to test tactics, A/B email runs, etc. This is the very reason why tuneel-vision companies won’t let you take the time to invest in testing because they want results NOW and then when they don’t get them, the CEO or CFO claims it was a bad investment.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Being only a two week old startup, the only stories we have to harvest are stories about the process of starting up and launching. For those who don’t buy this, take a look at this empirical experiment: [link] But there’s a second flow: stories inspire involvement and advocacy, enabling community to coalesce.