Twist Image

SEPTEMBER 1, 2016

Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. The numbers don't lie. ad blocking.

Advertising 45

Advertising CPM Sentiment Mobile 45

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 52

Advertising Facebook Campaign Newsletter 52