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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 112
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. The numbers don't lie. ad blocking.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos. You can also compare watch time data for individual videos.

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