Dave Fleet

OCTOBER 5, 2011

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). ROI is ROI, not Return on Imaginary Numbers.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

DECEMBER 20, 2010

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

FEBRUARY 16, 2016

We’re in the midst of a difficult economy – particularly in Canada, where the weakness of the Canadian dollar is driving costs up and profits down for many businesses. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Sorry, Quebec.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 24, 2011

But the real strategic advantage comes in that the cost of the ad space is a known quantity. But in PR we don’t buy coverage by the pound. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth. It shows you some of the cards they have on the table.

Metrics 353

Metrics Widget Sentiment Resources 353