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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Don’t use paid as s crutch.

Strategy 186
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Audiences there are large, but they are there to connect, not to buy.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. “Just found this great post on green and orange widgets by @tamar&# ).

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Social media has dramatically altered the buying process as well as marketing practices. Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities.