The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Don’t use paid as s crutch.
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