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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.

Strategy 186
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Audiences there are large, but they are there to connect, not to buy. cheers, Mark Mark Evans Director of Communications Sysomos Inc. sysomos Reply Tamar Weinberg April 8, 2010 at 3:18 pm Thank you, Mark. I’ve heard such great things about Sysomos! Reply Tamar Weinberg April 8, 2010 at 3:17 pm Yup – so true.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Social media has dramatically altered the buying process as well as marketing practices. Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. “Just found this great post on green and orange widgets by @tamar&# ). Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. Great post. Congrats to you guys, by the way!)