Diva Marketing Blog

FEBRUARY 23, 2009

Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization.   Also, the picture is always on consumer terms not yours (the marketer).

Research 40

Research Social Media Cymfony Sample 40

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

JUNE 12, 2016

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., 55% follow because they like the brand.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210