Convince & Convert

JANUARY 15, 2012

Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). QR codes ask a lot of prospective users.

Smart Phone 161

Smart Phone Pharmaceuticals URL Tips 161

Socialized

NOVEMBER 26, 2009

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Convince & Convert

JULY 18, 2011

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

Analysis 150

Analysis Hotels SMS Smart Phone 150

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use.

Mobile 138

Mobile Wireless Retail URL 138

Webbiquity SMM

MAY 30, 2010

Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). Meet The Fune, Microsoft’s New Smart Phone (It’s Really Hot) by TechCrunch. Hard to Categorize.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Bill Hartzer

NOVEMBER 2, 2021

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

Telecommunications 218

Telecommunications Wireless Software Applications 218