Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. Not for Social Media Marketing! And they should change. Image Soource: [link].

Social Media 189

Social Media Marketing ROI Metrics 189

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

NOVEMBER 26, 2008

Nov 27, About 9:20 AM: unclenate : Wonder if @121147 is a #Mumbai attacker, asking about info w/ no followers or followees, Looks like a brand-new account. Social Media Marketing and RoI Recession? Not for Social Media Marketing! cool_technocrat : #mumbai , curfew in colaba and south Mumbai.

Social Media 100

Social Media Crowdsourcing Wikipedia Embedding 100