Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JULY 28, 2011

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. How can we use social media to support existing mediums and marketing channels? Why Social Media? Are we ready for social media?

Questions 192

Questions Social Media ROI Domain Name 192