Adam Cohen

MARCH 30, 2011

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. The New Marketing Funnel (48).

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Adam Cohen

AUGUST 10, 2010

What’s clear to me though, is that companies need to evaluate the following when making a decision on how and where to get help to infuse social media into their marketing or other business tactics: Industry experience of the provider. Brand Fusion: Creative, Search and Media (4). Your company’s current agency ecosystem.

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Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. Agencies need to “bring it” with compelling, integrated ideas.

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Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

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Adam Cohen

MAY 2, 2011

No one knows the business better, the brand better, or the customers better than people who work at the company. .” (well, unless you go hire them). The point here is that companies have talented staff who are learning about social media (it can be taught , you know).

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Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. The emergence of the social web was big in BtoC, but had not made significant strides in BtoB. As we embarked on our journey, we made a few key decisions that, in hindsight, were spot on….

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Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. The emergence of the social web was big in BtoC, but had not made significant strides in BtoB. As we embarked on our journey, we made a few key decisions that, in hindsight, were spot on….

Social Media 100

Social Media Collaboration Communities Community Platforms 100