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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   How to maximize your chances of going viral on X Here are some tactics I learned from my viral moment on X, plus others I’ve seen creators and brands use to great effect. Get more brand mentions.