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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For out-of-network sources, X uses your social graph (tweets popular among people with similar interests) and topic embeddings (based on your preferred topics, with X categorizing posts into 145,000 communities).