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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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How COVID-19 has changed social media engagement

Sprout Social

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Try it free today.

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Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. There are certainly more advantages than disadvantages, so this is a good option for brands that want social engagement on their actual websites. Think about the headline's emotional marketing value.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers. This is often required for regulatory compliance in industries like health care and finance. For brands, the company logo is usually the best avatar choice.

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Proving Value vs ROI in PR

Proactive Report

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Here’s one example of how it is being done in the health care sector.

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