The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? While we’re at it, how do our customers use social media vs. the mainstream population? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0 The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. surveys, focus groups, test marketing) often spend millions to locate their target markets.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Go join that!

Communities 117

Communities Groups Groups Social Media 117