Small Business Mavericks

FEBRUARY 3, 2012

It’s almost impossible to connect everything online at present, however, there is a lot that you could be doing that will make either (or both) your name and your brand more searchable, especially in Google. Claim your brand (or name) in the major social networks. Create a master feed of your contributions.

Brands 101

Brands Content Reputation Social Networking 101

Small Business Mavericks

NOVEMBER 28, 2014

Brands have been frustrated with the site for months, because it’s difficult to keep your followers connected unless there is individual interaction. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America? Are You Looking At Video Ads?

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

JUNE 13, 2013

One way to use hashtags is as a branding element. Start your own hashtag around your company brand or a product brand that your company owns. Social Media Branding facebook hashtag' Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar.

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

FEBRUARY 15, 2011

You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. In the past, Facebook has been reluctant to allow brands to browse Facebook and interact with Facebook pages as brands. Now, that’s no longer the case.

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

FEBRUARY 23, 2011

Online reputation management is about more than building links, conducting effective SEO, or branding yourself through social media. It means you update your website on a periodic basis, you engage with customers through social media, you write articles and publish them online. In effect, you always have something going on.

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

APRIL 6, 2011

According to Reputation Institute’s managing partner Anthony Johndrow, reputation is based on these three criteria: Trust in company and leaders, not products and brands Multiple stakeholders and interactions The connection between reputation strategy and business strategy Using these criteria is very telling.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

FEBRUARY 6, 2011

Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. By combining the two, businesses are getting the best of both worlds – they are promoting a brand through social channels while promoting their products through promotional e-mails.

Social Media 187

Social Media Marketing Small Business Case Study 187