Brands Crowdsourcing Focus Group Report 
Sprout Social
DECEMBER 5, 2022
Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.
Convince & Convert
JANUARY 9, 2012
Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment may even out in short order. We like Visible a lot.
Convince & Convert
JANUARY 9, 2012
Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment may even out in short order. We like Visible a lot.
Buzz Marketing for Technology
JULY 7, 2008
To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Online Community Report. Jake McKee.
Hootsuite
OCTOBER 1, 2019
Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). Do they still matter?
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