article thumbnail

The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

article thumbnail

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Did the agency use a crowdsourced idea to devise the talking bag concept? The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order.

Sentiment 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

article thumbnail

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Did the agency use a crowdsourced idea to devise the talking bag concept? The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order.

article thumbnail

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

t about my products, brands and services. Instead of paying for a focus group, I’d get money from them. and crowdsourcing technology solutions, not just the money that helped. So that people had a say. So I could trial the idea with the community. So I could get a list of people who might actually give a sh!t

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. crowdsourcing. Go join that!

article thumbnail

Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

With the chat sticker, you’re able to initiate a private group chat (like a group DM) with your followers, but you are able to choose who joins the chat. . And decide how long the group chat will remain open. . It makes it feel more like a group conversation, and less like a chatbot. #2: The chat sticker is here to help!