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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

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B2B Marketers Are Humans, Too

Convince & Convert

Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? Image via Hubspot.

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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

However, this button is only one type of call to action that can be included with your content. Simply invite your readers to keep the conversation going by leaving a comment, or checking out some of your other content assets. out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. SocialCast.

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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . AuthorRank – Myth or Legend?

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.

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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. But while a company blog should carry over certain key branding elements (e.g., Blogger , TypePad ) to fee-based systems (e.g., Assigning multiple writers (i.e.,

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