Janet Fouts

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Should you start a Google+ page for your business?

Janet Fouts

Unless you’re a big brand with Google Direct Connect you don’t own the page name. If that person leaves the company they still “own” the page. So why do all the big brands have Google+ pages then? They actually get to reserve the name of their company on Google+using Google+ Direct Connect.

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Twitter for Lawyers

Janet Fouts

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

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Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. Today I’ve got a guest post from Christian Arno. Read below for more info. Around one in ten registered users, for example, are thought to be from France.

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Social Media Crisis Management -Infographic

Janet Fouts

Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Yes, legal may weigh in on this and tell you not to, but if it’s brand reputation issue you’re going to need to find a way to put the fires out AND respond in a positive way. Who is responsible.

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What was the most important thing you learned about social media this year?

Janet Fouts

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. As more companies start to really use this stuff they’re tired of being sold on concepts. Sarah Durham.