Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Supporting Resources: Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121). 8 Steps to Develop a Social Business Plan (white paper).

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Social Media Marketing

MARCH 27, 2013

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."

Social Media 164

Social Media Mobile Nielsen Press Release 164

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Employer Branding.

B2B 144

B2B Survey ROI Metrics 144