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The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

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