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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

We work from a content calendar built in Notion, and in this post, we’ll go over how we work together as a content team, exactly how our content calendar is set up, and we’ll share a free template of our very own content calendar in Notion that you can duplicate and start using immediately.

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand. A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Design expert collaboration. Being an imagery content maker. Photo by NordWood Themes on Unsplash.

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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. Getting teams to collaborate and find synergies between different channels can save money. How has AI impacted the market?

Marketing 126
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. These keep your team working collaboratively during this process.

Tools 105
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. The report defines content marketing as both “an art and a science. Tips and tricks. Future predictions.

Report 216
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. image credit: Amix.