Jason Yormark

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

On the work front, we’ve managed our fair share of ad campaigns on a variety of search and social networks all with their advantages and disadvantages. We launched a promoted account campaign to see if we could bolster our following. In the meantime, I don’t see any value in continuing use of the platform until they do.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

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Vanns Community Manager Update: I Turned The Opportunity Down

Jason Yormark

There was plenty of chatter going on throughout the campaign. Quite honestly I think they have more of a branding problem then a community one. I am seeing a lot of companies/brands looking for interns to take care of their social media spaces. Quite honestly I think they have more of a branding problem then a community one.