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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Twitter Search. Google Blog search. Technorati. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

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Twitter is top social media channel among Fortune 500

Firebelly

86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The insurance industry has the most Twitter accounts (13).

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Your Twitter Story: How did you start Tweeting, and how big of.

Firebelly

Digitalia | Indianapolis Social Media Marketing « iPhone apps catered to where you live | Main | Content Update: Stories connect Us » October 06, 2009 Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Did anyone else catch Biz Stone, co-found of Twitter, on “ The Martha Stewart Show ” Friday?

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

FOX 59 News in Indianapolis reported on the story and the Facebook wall comments escalated even further. The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Having trouble reading this image?

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? Having trouble reading this image?

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Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. The results were interesting, although not surprising. I will share that data in my next post.

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YouTube Tuesday: Digital Ethnography

Firebelly

Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Ethnography in itself is the method used forgathering data within a society. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Having trouble reading this image?

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