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Social listening: Your launchpad to success on social media

Sprout Social

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Content type. Message type.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Of course, not all brand-building happens online. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. Explore more ways to build your brand awareness and reputation here.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. And G2 reviews often highlight its user-friendly design.

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How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. When the outdoor brand MEC launched a week-long social media campaign encouraging its followers to remember their favourite camping memory, it also inspired users to tag their friends who were there.

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