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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone who is new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 105
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Top 25 [Free + Paid] Social Media Analytics Tools in 2022

Keyhole.co

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. BrandMentions.