Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Together, they’ll be an unstoppable force, and the go-to network for professionals, on and off social. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. have great hopes for our profession and for my company.
Facebook Employees Gain Access to Microsoft Office 365
JULY 13, 2016
Facebook reached a deal with Microsoft under which the social network’s more than 13,000 employees will use elements of web-based workplace productivity suite Office 365. Jay Greene of The Wall Street Journal reported on the pact, saying that Office 365 elements including email and calendar functions will be available to Facebook employees, but workplace social network Yammer and messaging and videoconferencing tool Skype for Business are not included in the pact, as Facebook has its own services in those areas, which are direct competitors.
Are Social Media Companies Overvalued? [Infographic]
MAY 29, 2011
Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion. billion. times its annual revenue.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Customer Engagement LinkedIn Social Media Social Networking
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s. No coincidence perhaps that Microsoft owns 10% of Facebook. Image via BigStockPhoto.com. Video.
How the New Twitter Moments Change News Discovery
Convince & Convert
OCTOBER 12, 2015
On Monday, the social networking giant announced its appointment of co-founder, Jack Dorsey, as CEO. With Dorsey now running Twitter on a permanent basis, there has been some discussion about leaving his other company, payments behemoth Square , behind. Microsoft Event. #SeeTheMomentWhen Twitter Got a New CEO. Only time will tell. Devices, devices, DEVICES. Tech blogs.
Does a Social Score Make a CMO?
DECEMBER 10, 2012
A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? Today let’s address the question of CMOs and social media scores. The first group of people to tell you that is the influencer/social media community.
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. microsoft. online social network.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Social Media Handbook for Local Red Cross Units.
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Scoble makes the point that a network that isn’t really even in beta yet is a playground for us geeks and early adopters. After all, how many networks can real people manage at one time?
3 Things About Facebook
NOVEMBER 10, 2011
For some, it's easy to write off Facebook as the online social network du jour. While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. The current issue of Fast Company creates a four-dog race for technology and business supremacy. and huge mitigating factor in making purchasing decisions revolves around our social circles.
The Year Of More
JANUARY 3, 2012
More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
Is Google becoming evil?
The Way of the Web
NOVEMBER 3, 2011
Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. Individuals can no longer have a basic sharing and following network within Google Reader. That’s entirely lost now.
The Problem with the Social Web
Direct Marketing Observations
APRIL 4, 2011
Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. social media Social Networks Facebook social business the social web Twitter
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link]. Digg this!
Apple Should Not Buy Twitter
MARCH 26, 2012
But a company that hasn’t made a cent in their entire six years? I don’t get it. But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . But Apple is a computer company. Yes, they were just valued at $9 billion.
A great opportunity for Nokia that no one has mentioned…
The Way of the Web
JULY 21, 2011
The news is full of reports on the abysmal second quarter results posted by Nokia today, which saw such a massive drop for the company that it has been surpassed by Apple in smartphone sales for the first time (16.7 But I think I may have spotted a big opportunity for a core of growth for Nokia, and it’s all based around Windows Phone 7 and their relationship with Microsoft.
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Here are my five social media predictions for 2010. 1. Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Features and capabilities help grow a network’s user base in infancy; huge subscriber numbers grow it to adulthood. These companies could end up being acquired. 3. company — or Web 1.5
4 Reasons to Use Social Enterprise Networks for Business
AUGUST 3, 2012
Most people wrongly assume social enterprise networks are simply Facebook for business. If that were the case, Microsoft wouldn’t have dropped $1.2 This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example).
What Leading Candidates Need To Land A Top Social Media Job In 2016
MAY 5, 2016
Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Therefore, a social media job is an exciting career option and looks set to remain one for some time.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
rands believe social channels are only to create engagement. In this article, I’ll discuss how social media can assist brands in managing projects. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. How can social media be of help in this? Source.
Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?
Four Billion Reasons You Need a Facebook Page
JUNE 22, 2011
This is the highest amount a web company has ever seen. Microsoft with 905 million (15 percent increase). Microsoft with 204B minutes spent (13.6 With 714 million unique visitors spending more than four billion hours on the social networking site in just one month, this screams build your company here. Last month marked big news in the Internet world.
Comments Were Meant to Be Deleted
JULY 25, 2016
Here’s what someone posted as a comment: “I’m always a bit surprised that anyone on social thinks they “own their feed” Not true on Facebook. There are other places, however, where the metaphor is not so passive and the idea of a simple feed doesn’t work. I’ve been blogging for over 10 years. I’ve also managed corporate blogs and Facebook pages for some of the world’s largest companies. blog or Facebook page absolutely is owned — editorially and morally — by the person or company who created it and maintains it.
Will Facebook replace your B2B Marketing email system?
Buzz Marketing for Technology
MARCH 4, 2010
What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. Tweet This!
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. No acknowledgment. Empower them.
Facebook’s IPO: 5 Must-Reads
MAY 21, 2012
But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. By Tim Worstall It might sound a little strange claiming that a company which has just launched a huge IPO has in some way failed. Everything from mobile to ecommerce to pure research and development are ripe for investment, but the company can’t do everything at once. Bright.
The Rise and Rise of Apple Inc
JUNE 6, 2011
Fast forward to the 1984 Super bowl and a Ridley Scott directed commercial for the company. The PR spread like wildfire, and it established a motif that would run through Apple’s marketing through to their present day battles with Microsoft. The late 80s and early 90s saw the company take on new investors and a board of directors. company for the New Millennium.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
The recent proliferation of social media networks has increased awareness of online privacy issues. Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Social Networks.
Freemium Revenues: Social Media Business Podcast
NOVEMBER 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? This podcast comes from an overview of social media monetization revenues presentations and courses that I’ve been running for the last few years.
Six Links Worthy Of Your Attention #55
JULY 8, 2011
My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're recommending to one another: Effeminate Lumberjacks and Stuffed Turtles - The Good Men Project. microsoft.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Don’t create fake social media grassroots support for your product (a practice called astroturfing ). You get the picture. So what can you do about it?
How Tools Measure Your Internet Life
JULY 26, 2011
Thanks to your participation in the comments, your choosing to link here from blogs and social networking channels, and web standard compliance in numerous areas, this site is ranked in the top 1% of those 1.2 There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Look at a Heardable report extract.