The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. MORE >>

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. Use welcome pages to present an attractive and exciting introduction to your company. MORE >>

Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion. billion. Save and Share. MORE >>

Did you hear that Google launched a social network called Google+? In the past, Google took a stab at social by purchasing Orkut. Kinda seems like Google is the Elizabeth Taylor of the social world, doesn’t it? Given those four trips down the social aisle, and the fact that employee bonuses are tied to getting social right this year, it’s pretty clear Google is borderline obsessed about social. When we use Google+, we are creating data, all of which is within the Google network. That’s why it is so critical that Google get social right. MORE >>

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.  Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice.  MORE >>