Remove Brand Monitoring Remove Company Remove Marketing Remove Microsoft
article thumbnail

Top 10 Social Listening Tools

Oktopost

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

article thumbnail

Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

article thumbnail

How To Leverage Social Listening For Managing Crisis

Keyhole.co

It’s easier than ever to call out individuals and companies for shady behaviors. Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align.

article thumbnail

The 2023 Guide to Social Media Reputation Management

Hootsuite

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

article thumbnail

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Helping you put your brand in front of the right audience at a the right time. Monitoring your brand online has never been easier.

Analytics 105
article thumbnail

Top 25 [Free + Paid] Social Media Analytics Tools in 2022

Keyhole.co

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.