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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze.

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Top 10 Social Listening Tools

Oktopost

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.