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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze.

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Top 10 Social Listening Tools

Oktopost

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brandwatch. .

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.